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๋ณธ๋ฌธ ์ œ๋ชฉ

ํŽ˜์ด์Šค๋ถ? ์™“์ธ ์•ฑ? ์„ธ๊ณ„์—์„œ ํ™œ์„ฑ ์‚ฌ์šฉ์ž๊ฐ€ ๊ฐ€์žฅ ๋งŽ์€ SNS ์ˆœ์œ„... ์ธํฌ๊ทธ๋ž˜ํ”ฝ by VISUALCAPITALIST.com

๋ณธ๋ฌธ

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ํ˜น์‹œ SNS ๋งŽ์ด ํ•˜์‹œ๋‚˜์š”? ์ €๋Š” ๋ธ”๋กœ๊ทธ์— ๊ธ€ ๋‚จ๊ธฐ๋Š” ๊ฒƒ ๋ง๊ณ ๋Š” ๋ฐœ์€ ๊ฑธ์น˜๊ณ  ์žˆ์ง€๋งŒ, ์—ด์‹ฌํžˆ ๋Œ๋ฆฌ๋Š” ๊ฑด ์—†๋Š”๋ฐ์š”. ๊ทธ๋‚˜๋งˆ ์นด์นด์˜คํ†ก์ฒ˜๋Ÿผ ๋ฉ”์‹œ์ง•์„ ์ฃผ๊ณ ๋ฐ›๋Š” ๊ฑด ์ผ์ƒ์ ์œผ๋กœ ์“ฐ์ง€๋งŒ, ํŽ˜์ด๋ถ์ด๋‚˜ ํŠธ์œ„ํ„ฐ, ์ธ์Šคํƒ€๊ทธ๋žจ ๋“ฑ๊ณผ๋Š” ์ ๋‹นํžˆ ๊ฑฐ๋ฆฌ๊ฐ€ ์žˆ๋Š” ํŽธ์ด์ฃ .(๊ท€์ฐฎ์•„์„œ ๋ชปํ•˜๊ฒ ;;;) ํ•˜์ง€๋งŒ, ์„ธ์ƒ์€ ๊ทธ๋Ÿฐ ์ €์™€ ๋‹ค๋ฅด๊ฒŒ ๋‹ค์–‘ํ•œ ์œ ํ˜•์˜ SNS์— ๋น ์ง„ ์‚ฌ์šฉ์ž๋“ค์ด ๋งŽ์ฃ .

 

์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ๋งŽ์€ ์›”๊ฐ„ ํ™œ์„ฑ ์‚ฌ์šฉ์ž๋ฅผ ๋ณด์œ ํ•œ ์†Œ์…œ ๋„คํŠธ์›Œํฌ ์„œ๋น„์Šค๋“ค...


VISUAL CAPITALIST๊ฐ€ ์ •๋ฆฌํ•œ ์ด ์ธํฌ๊ทธ๋ž˜ํ”ฝ์€ ์›”๊ฐ„ ํ™œ์„ฑ ์‚ฌ์šฉ์ž์ˆ˜(MAU) ๊ธฐ์ค€์œผ๋กœ ์ „ ์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ์ธ๊ธฐ์ธ SNS๋ฅผ ์†Œ๊ฐœํ•˜๊ณ  ์žˆ๋Š”๋ฐ์š”. ํŽ˜์ด์Šค๋ถ, ํŠธ์œ„ํ„ฐ ์™ธ์—๋„ ์™“์ธ ์•ฑ, ์œ„์ฑ— ๊ฐ™์€ ๋ฉ”์‹ ์ € ์„œ๋น„์Šค, ์ธ์Šคํƒ€๊ทธ๋žจ์ด๋‚˜ ์œ ํŠœ๋ธŒ์ฒ˜๋Ÿผ ์‚ฌ์ง„๊ณผ ๋™์˜์ƒ์„ ์ค‘์‹ฌ์œผ๋กœ ์†Œํ†ตํ•˜๋Š” ์„œ๋น„์Šค๋“ค๊นŒ์ง€ ๋‹ค์–‘ํ•œ ์„œ๋น„์Šค๊ฐ€ ๋ง๋ผ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค. ์ž˜ ์•Œ๊ณ  ๊ณ„์‹ค ๋ฏธ๊ตญ์‚ฐ ํŽ˜์ด์Šค๋ถ, ์™“์ธ ์•ฑ, ์œ ํŠœ๋ธŒ, ํŽ˜์ด์Šค๋ถ ๋ฉ”์‹ ์ €๋ถ€ํ„ฐ ์ค‘๊ตญ์‚ฐ ์œ„์ฑ—, ํ‹ฑํ†ก, ์›จ์ด๋ณด ๋“ฑ ๊ฑฐ๋Œ€ํ•œ ์„ธ๊ณ„๋ฅผ ๊พธ๋ฆฌ๊ณ  ์žˆ๋Š” SNS ์„œ๋น„์Šค๋“ค์˜ ๊ทœ๋ชจ. ๋ฐคํ•˜๋Š˜์˜ ๋ณ„์ฒ˜๋Ÿผ ๋น›๋‚˜๋Š”(?) SNS๋“ค์˜ ๊ทœ๋ชจ๋ฅผ ์‚ดํŽด๋ณด์„ธ์š”.

 


 

Visualizing the Social Media Universe in 2020

Nearly half the world has tapped into the social media universe. Monthly Active Users (MAUs) quantifies the success of these giant platforms.

www.visualcapitalist.com

 

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