์ƒ์„ธ ์ปจํ…์ธ 

๋ณธ๋ฌธ ์ œ๋ชฉ

์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ๊ฐ€์น˜ ์žˆ๋Š” ์ถ•๊ตฌ ํด๋Ÿฝ by VISUALCAPITALIST.com

N* Life

by ๋ผ๋””์˜คํ‚ค์ฆˆ radiokidz@daum.net 2023. 11. 9. 19:00

๋ณธ๋ฌธ

๋ฐ˜์‘ํ˜•

๋ˆ„๊ตฐ๊ฐ€์—๊ฒ ๋จธ๋ฆฌ์™€ ๋ชธ์„ ์‚ฌ์šฉํ•˜๋Š” ์ž‘์€ ์ฆ๊ฑฐ์›€์ด์ง€๋งŒ, ์„ธ๊ณ„์ธ๋“ค์˜ ํŒฌ์‹ฌ์ด ๋ˆ์„ ๋ชฐ๊ณ  ๋‹ค๋‹ˆ๋Š” ์Šคํฌ์ธ ๋Š” ๊ฑฐ๋Œ€ํ•œ ๋น„์ฆˆ๋‹ˆ์Šค์ž…๋‹ˆ๋‹ค. ์•„๋งˆ์ถ”์–ด๊ฐ€ ํ”„๋กœ๊ฐ€ ๋˜๊ณ  ๊ทธ ํ”„๋กœ๋ฅผ ์ด๋„๋Š” ๊ธฐ์—…๋“ค์ด ๋ฒŒ์ด๋Š” ์ „์žฅ์ด๊ธฐ๋„ ํ•˜์ฃ . ๊ทธ๋ ‡๋‹ค ๋ณด๋‹ˆ ์ข…๋ชฉ๋ณ„๋กœ ์ž˜ ๋‚˜๊ฐ€๋Š” ํŒ€์ด ๊ฐ–๋Š” ๊ฐ€์น˜๋Š” ์—„์ฒญ๋‚˜๊ฒŒ ์ปค์กŒ๋Š”๋ฐ์š”. ์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ๊ฐ€์น˜ ์žˆ๋Š” ์ถ•๊ตฌ ํด๋Ÿฝ์€ ์–ด๋””์ผ๊นŒ์š”?

 

2023๋…„ ์„ธ๊ณ„์—์„œ ๊ฐ€์žฅ ๊ฐ€์น˜ ์žˆ๋Š” ์ถ•๊ตฌ ํด๋Ÿฝ ๋ธŒ๋žœ๋“œ


VISUAL CAPITALIST๊ฐ€ ๋ธŒ๋žœ๋“œ ํŒŒ์ด๋‚ธ์Šค(Brand Finance)์˜ ์ž๋ฃŒ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์ •๋ฆฌํ•œ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ๋ธŒ๋žœ๋“œ๊ฐ€ ๋œ ์ถ•๊ตฌ ํด๋Ÿฝ๋“ค์„ ์‚ดํŽด๋ณผ๊นŒ ํ•ฉ๋‹ˆ๋‹ค. 2023๋…„ ๊ธฐ์ค€ ์„ธ๊ณ„์—์„ ๊ฐ€์žฅ ๊ฐ€์น˜ ์žˆ๋Š” ์ถ•๊ตฌ ํด๋Ÿฝ ๋ธŒ๋žœ๋“œ๋Š” ๋งจ์ฒด์Šคํ„ฐ ์‹œํ‹ฐ FC(Manchester City FC)์˜€์Šต๋‹ˆ๋‹ค. ๋ธŒ๋žœ๋“œ ๊ฐ€์น˜๋งŒ 15.6์–ต ๋‹ฌ๋Ÿฌ(2์กฐ 400์–ต ์› ์ •๋„). 2์œ„๋Š” ๋ ˆ์•Œ ๋งˆ๋“œ๋ฆฌ๋“œ CF(Real Madrid CF / 15.1์–ต ๋‹ฌ๋Ÿฌ), 3์œ„ FC ๋ฐ”๋ฅด์…€๋กœ๋‚˜(FC Barcelona / 14.2์–ต ๋‹ฌ๋Ÿฌ), 4์œ„ ๋งจ์ฒด์Šคํ„ฐ ์œ ๋‚˜์ดํ‹ฐ๋“œ FC(Manchester United FC / 14.1์–ต ๋‹ฌ๋Ÿฌ), 5์œ„ ๋ฆฌ๋ฒ„ํ’€ FC(Liverpool FC / 1.41์–ต ๋‹ฌ๋Ÿฌ), 6์œ„ ํŒŒ๋ฆฌ ์ƒ์ œ๋ฅด๋งน(Paris Saint-Germain / 1.17์–ต ๋‹ฌ๋Ÿฌ), 7์œ„ FC ๋ฐ”์ด์—๋ฅธ ๋ฎŒํ—จ(FC Bayern Munich / 1.14์–ต ๋‹ฌ๋Ÿฌ), 8์œ„ ์•„์Šค๋‚  FC(Arsenal FC / 9.4์–ต ๋‹ฌ๋Ÿฌ), 9์œ„ ํ† ํŠธ๋„˜ ํ•ซ์Šคํผ FC(Tottenham Hotspur FC / 9.3์–ต ๋‹ฌ๋Ÿฌ), 10์œ„ ์ฒผ์‹œ FC(Chelsea FC / 8.9์–ต ๋‹ฌ๋Ÿฌ) ์ˆœ์œผ๋กœ ๋’ค๋”ฐ๋ฅด๊ณ  ์žˆ์—ˆ๊ณ ์š”.

๊ทธ ์™ธ์—๋„ 20์œ„๊นŒ์ง€ ํ™•์ธํ•˜์‹ค ์ˆ˜ ์žˆ๋Š”๋ฐ ์ตœ์ƒ์œ„์—” ์˜๊ตญํŒ€์ด ์••๋„์ ์ด๋„ค์š”. ์ง€๊ธˆ์€ ์ถ•๊ตฌ์˜ ๋ฐœ์ƒ์ง€๋กœ ์ค‘๊ตญ์„ ์ด์•ผ๊ธฐํ•˜๊ณ  ์žˆ์ง€๋งŒ, ๊ทธ์ „๊นŒ์ง€๋งŒ ํ•ด๋„ ๊ทผ๋Œ€ ์ถ•๊ตฌ์˜ ๋ฐœ์ƒ์ง€๋กœ ์ž๋ฆฌ๋งค๊น€ํ–ˆ๋˜ ์˜๊ตญ์˜ ์กด์žฌ๊ฐ์ผ๊นŒ์š”? ์ƒ์œ„ํŒ€์ด ์•„๋‹ˆ๋ผ๋„ ํ•ด์™ธ์ถ•๊ตฌํŒฌ๋“ค์ด ์‚ฌ๋ž‘ํ•˜๋Š” ํŒ€๋“ค์ด ๊ณณ๊ณณ์—์„œ ๋ˆˆ์— ๋„๋„ค์š”. ์–ด์ฉŒ๋ฉด ์ด ๊ธ€์„ ์ฝ๊ณ  ๊ณ„์‹  ๋ถ„๋„ ํŠน์ • ํŒ€์„ ์• ์ •ํ•˜๋ฉฐ ์‘์›ํ•˜๊ณ  ๊ณ„์‹ค ํ…๋ฐ ๋ชจ์ชผ๋ก ๊ทธ ํŒ€์ด ๋” ์ข‹์€ ์„ฑ๊ณผ๋ฅผ ๋‚ด๊ธธ ์ €๋„ ์‘์›ํ•ด ๋“œ๋ฆด๊ฒŒ์š”.ใ…Ž

 

 

Football 50 2023 | Brand Value Ranking League Table | Brandirectory

The annual report on the most valuable and strongest football brands

brandirectory.com


 

Ranked: The World’s Most Valuable Football Club Brands

Which clubs, aside from competing on the pitch, also compete as football brands? How much are the most valuable club brands worth?

www.visualcapitalist.com

 

๋ฐ˜์‘ํ˜•

๊ด€๋ จ๊ธ€ ๋”๋ณด๊ธฐ

๋Œ“๊ธ€ ์˜์—ญ

loading