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๋ฏธ๊ตญ Z์„ธ๋Œ€์™€ ์„ฑ์ธ์˜ ํ˜ธ๊ฐ ๋ธŒ๋žœ๋“œ ์ฐจ์ด by VISUALCAPITALIST.com

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๊ฐ™์€ ์‹œ๋Œ€๋ฅผ ์‚ด์•„๊ฐ€๋”๋ผ๋„ ์–ธ์ œ ํƒœ์–ด๋‚˜ ์–ด๋–ค ํ™˜๊ฒฝ์—์„œ ์–ด๋–ป๊ฒŒ ๊ต์œก์„ ๋ฐ›๊ณ  ์ฃผ๋ณ€์ธ๋“ค๊ณผ ๊ด€๊ณ„๋ฅผ ๋งบ๋Š๋ƒ์— ๋”ฐ๋ผ ์‚ฌ๋žŒ๋“ค ๋‹ฌ๋ผ์ง‘๋‹ˆ๋‹ค. ๋•๋ถ„์— ๋น„์Šทํ•œ ์‹œ๊ธฐ์— ํƒœ์–ด๋‚œ ์‚ฌ๋žŒ๋“ค์„ ํŠน์ • ์„ธ๋Œ€๋กœ ๊ตฌ๋ถ„ํ•ด ๊ทœ์ •ํ•˜๊ณ  ๊ทธ๋“ค์˜ ํ–‰ํƒœ๋ฅผ ๋ถ„์„ํ•˜์ฃ . ๋งˆ์ผ€ํŒ… ๋ชฉ์ ์ธ ๊ฒฝ์šฐ๊ฐ€ ๋งŽ์ง€๋งŒ, ๊ฐ๊ฐ์˜ ์„ธ๋Œ€๊ฐ€ ๊ฐ€์ง„ ํŠน์ง•์„ ์ดํ•ดํ•˜๊ธฐ ์œ„ํ•ด์„œ๋ผ๊ณ  ํ•ด์•ผ ํ•  ํ…๋ฐ...

 

๋ฏธ๊ตญ Z์„ธ๋Œ€๊ฐ€ ์‚ฌ๋ž‘ํ•˜๋Š” ๋ธŒ๋žœ๋“œ์™€ ์„ฑ์ธ์˜ ํ˜ธ๊ฐ๋„ ๊ฐ„๊ทน


VISUAL CAPITALIST๊ฐ€ Morning Consult์˜ ์†Œ๋น„์‚ฌ ์„ ํ˜ธ๋„ ๋ฐ์ดํ„ฐ๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์ •๋ฆฌํ•œ ์ด ์ž๋ฃŒ๋Š” ๋ฏธ๊ตญ์˜ Z์„ธ๋Œ€๊ฐ€ ์ข‹์•„ํ•˜๋Š” ๋ธŒ๋žœ๋“œ์— ๋Œ€ํ•œ Z์„ธ๋Œ€์™€ ์„ฑ์ธ๋“ค์˜ ํ˜ธ๊ฐ๋„ ์ฐจ์ด๋ฅผ ์†Œ๊ฐœํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ๋ฏธ๊ตญ์˜ Z์„ธ๋Œ€๊ฐ€ ์—ด๊ด‘ํ•˜๋Š” ์„œ๋น„์Šค๋ฅผ ์„ฑ์ธ ๋ฏธ๊ตญ์ธ์ด ์–ผ๋งˆ๋‚˜ ๊ด€์‹ฌ ์žˆ์–ดํ•˜๋Š๋ƒ์— ๋Œ€ํ•œ ๊ฐ„๊ทน์„ ์†Œ๊ฐœํ•˜๋Š” ์ž๋ฃŒ์ธ๋ฐ ์ œ๋ฒ• ํฅ๋ฏธ๋กญ์Šต๋‹ˆ๋‹ค. ์ธํฌ๊ทธ๋ž˜ํ”ฝ์„ ๋ณด์‹œ๋ฉด ์•„์‹œ๊ฒ ์ง€๋งŒ, ํ˜ธ๊ฐ๋„ ์ฐจ์ด๊ฐ€ 30์ด๋‚˜ ๋ฒŒ์–ด์งˆ ๋•Œ๋„ ์žˆ๋”๋ผ๊ณ ์š”. ์˜ˆ์ปจ๋Œ€ ๊ตญ๋‚ด์—์„œ๋„ 10๋Œ€์—๊ฒŒ ์ธ๊ธฐ๋ผ๋Š” ํ‹ฑํ†ก์˜ ๊ฒฝ์šฐ Z์„ธ๋Œ€์˜ ํ˜ธ๊ฐ๋„๋Š” 69%์˜€๋Š”๋ฐ ์ผ๋ฐ˜ ์„ฑ์ธ์€ 39%๋กœ ํฐ ์ฐจ์ด๋ฅผ ๋ณด์ด๋Š” ์‹์ด์ฃ . ๊ตญ๋‚ด์—์„œ๋„ ๊ฒŒ์ž„ ๋ฉ”์‹ ์ €๋กœ ์ œ๋ฒ• ์•Œ๋ ค์ง„ ๋””์Šค์ฝ”๋“œ๋„, ๋ฏธ๊ตญ 10๋Œ€๋“ค์ด ์‚ฌ๋ž‘ํ•˜๋Š” ๋ฉ”์‹ ์ € ์Šค๋ƒ…์ฑ—๋„ ์„ฑ์ธ๋“ค๊ณผ๋Š” 30% ๊ฐ€๊นŒ์šด ํ˜ธ๊ฐ๋„ ์ฐจ์ด๋ฅผ ๋ณด์ด๋ฉฐ ์ Š์€ ์„ธ๋Œ€์˜ ์ง€์ง€๋ฅผ ๋ฐ›๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ. ๊ทธ๋งŒํผ ์„ธ๋Œ€ ๊ฐ„์˜ ์ทจํ–ฅ์˜ ๊ฐ„๊ทน์ด ์กด์žฌํ•จ์„ ์ƒˆ์‚ผ ๋Š๋ผ๊ฒŒ ํ•˜๋„ค์š”.@_@

 


 

Ranked: Gen Z’s Favorite Brands, Compared with Older Generations

Which brands win the most with Gen Z compared to older generations? From TikTok to Capri Sun, this ranking looks at Gen Z's favorite brands.

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