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๋ฏธ๊ตญ์˜ 2022๋…„ ๊ณ ๊ธ‰์ฐจ ๋ธŒ๋žœ๋“œ ์ถฉ์„ฑ๋„ by VISUALCAPITALIST.com

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๋•…์ด ๋„“์–ด ๋Œ€์ค‘๊ตํ†ต์ด ์‹œ์›์ฐฎ์€ ๋•๋ถ„์—(?) ๋ฏธ๊ตญ์—์„œ ์ž๋™์ฐจ๋Š” ๊ธฐ๋ณธ ์ค‘์— ๊ธฐ๋ณธ ์•„์ดํ…œ์œผ๋กœ ํ†ตํ•˜๋”๊ตฐ์š”. ๊ฑฐ๊ธฐ๋‹ค ์„ธ๊ณ„ ์ตœ๋Œ€์˜ ์†Œ๋น„ ์‹œ์žฅ์ด๋‹ค ๋ณด๋‹ˆ ์ „ ์„ธ๊ณ„์˜ ์ž๋™์ฐจ ๋ฉ”์ด์ปค๋“ค์ด ๋ฏธ๊ตญ ์ž๋™์ฐจ ์‹œ์žฅ์„ ๋†“๊ณ  ๋ฒŒ์ด๋Š” ์ „์Ÿ์€ ๋Š˜ ํ›„๋ˆํ–ˆ๋Š”๋ฐ์š”. ๊ทธ์ค‘์—์„œ๋„ ๊ณ ๊ธ‰์ฐจ๋กœ ๋ถ„๋ฅ˜๋˜๋Š” ์ž๋™์ฐจ ๋ธŒ๋žœ๋“œ์˜ ์ถฉ์„ฑ๋„๊ฐ€ ์–ด๋–ค์ง€ ํ•œ ๋ฒˆ ๋ณด๊ณ  ๊ฐ€์‹œ์ฃ .

 

2022๋…„ ๋ฏธ๊ตญ ์ž๋™์ฐจ ์‹œ์žฅ์˜ ๊ณ ๊ธ‰์ฐจ ๋ธŒ๋žœ๋“œ ์ถฉ์„ฑ๋„๋Š” ์–ด๋–จ๊นŒ?


VISUAL CAPITALIST๊ฐ€ ์ •๋ฆฌํ•œ ์ด ์ธํฌ๊ทธ๋ž˜ํ”ฝ์€ S&P ๊ธ€๋กœ๋ฒŒ ๋ชจ๋นŒ๋ฆฌํ‹ฐ(S&P Global Mobility)๊ฐ€ 2020๋…„ 1์›”๋ถ€ํ„ฐ 2022๋…„ 4์›”๊นŒ์ง€ ์ƒˆ๋กœ์šด ์ฐจ๋ฅผ ๊ตฌ์ž…ํ•  ๋•Œ ๊ธฐ์กด๊ณผ ๊ฐ™์€ ๋ธŒ๋žœ๋“œ๋ฅผ ๊ตฌ๋งคํ•˜๋Š” ์†Œ๋น„์ž์˜ ๋น„์œจ์„ ๋ฐ”ํƒ•์œผ๋กœ ๋ธŒ๋žœ๋“œ๋ณ„ ์ถฉ์„ฑ๋„๋ฅผ ์กฐ์‚ฌํ•ด ์†Œ๊ฐœํ•˜๊ณ  ์žˆ๋Š”๋ฐ์š”. ์ƒ๊ฐ๋ณด๋‹ค ๋งŽ์€ ๊ณ ๊ธ‰์ฐจ ๋ธŒ๋žœ๋“œ์˜ ๋ธŒ๋žœ๋“œ ์ถฉ์„ฑ๋„๊ฐ€ ๋‚ฎ์•„์กŒ๋”๊ตฐ์š”. ์ด 17๊ฐœ์˜ ๋ธŒ๋žœ๋“œ ์ค‘ ์ถฉ์„ฑ๋„๊ฐ€ ๋†’์•„์ง„ ๋ธŒ๋žœ๋“œ๊ฐ€ ๊ณ ์ž‘ 3๊ฐœ๋ฟ์ด์—ˆ์œผ๋‹ˆ๊นŒ์š”.

๋งจ ๋ฐ‘์—๋Š” ๋žœ๋“œ๋กœ๋ฒ„, ํฌ๋ฅด์‰, ๋ง์ปจ ๋“ฑ์ด ๋งจ ์œ„์—” ์ œ๋„ค์‹œ์Šค, ๋งˆ์„ธ๋ผํ‹ฐ, ํ…Œ์Šฌ๋ผ๊ฐ€ ์ด๋ฆ„์„ ์˜ฌ๋ฆฌ๊ณ  ์žˆ๋˜๋ฐ ์ œ๋„ค์‹œ์Šค๊ฐ€ ๊ทธ ์‚ฌ์ด ๋ธŒ๋žœ๋“œ ์ถฉ์„ฑ๋„๋ฅผ ๊ฐ€์žฅ ๋†’์ด ๋Œ์–ด์˜ฌ๋ ธ๋‹ค๋Š” ๊ฒŒ ํฅ๋ฏธ๋กœ์šด๋ฐ์š”. ๋ธŒ๋žœ๋“œ ์ถฉ์„ฑ๋„์™€ ํ•จ๊ป˜ J.D ํŒŒ์›Œ(J.D. Power)์˜ ์ดˆ๊ธฐ ํ’ˆ์งˆ ์—ฐ๊ตฌ์—์„œ๋„ ๊ฐ€์žฅ ์ ์€ ๋ฌธ์ œ๋ฅผ ์ผ์œผ์ผœ ์ž๋™์ฐจ์˜ ์™„์„ฑ๋„ ์ธก๋ฉด์—์„œ๋„ ์ข‹์€ ํ‰๊ฐ€๋ฅผ ๋ฐ›์•˜๋”๋ผ๊ณ ์š”. ํ˜น์‹œ ๊ด€๋ จํ•ด์„œ ๋” ๋ฐ์ดํ„ฐ๋ฅผ ์ฐพ๊ณ  ์‹ถ์œผ์‹œ๋ฉด ์ข€ ๋” ์ž์„ธํ•œ ๋ฐ์ดํ„ฐ๋Š” VISUAL CAPITALIST์—์„œ ํ™•์ธํ•˜์‹œ๋ฉด ์ข‹์„ ๋“ฏํ•ฉ๋‹ˆ๋‹ค. ๊ฑฐ๊ธฐ์—” J.D ํŒŒ์›Œ์˜ ์ดˆ๊ธฐ ํ’ˆ์งˆ ์—ฐ๊ตฌ ๋ฐ์ดํ„ฐ๋„ ์†Œ๊ฐœ๋˜์–ด ์žˆ๊ฑฐ๋“ ์š”.^^


 

Brand Loyalty is Declining for Most Luxury Automakers

Brand loyalty has declined for most luxury automakers, but three brands—Tesla, Maserati, and Genesis—appear to have bucked the trend.

www.visualcapitalist.com

 

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