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๋ณธ๋ฌธ ์ œ๋ชฉ

๋„ทํ”Œ๋ฆญ์Šค, ๋””์ฆˆ๋‹ˆ+ ๊ฐ™์€ ์ŠคํŠธ๋ฆฌ๋ฐ ์„œ๋น„์Šค๊ฐ€ TV ์‹œ์ฒญ์ž๋ฅผ ์–ด๋–ป๊ฒŒ ๋ฐ”๊ฟจ์„๊นŒ..?! ์ธํฌ๊ทธ๋ž˜ํ”ฝ by Prodege.com...

N* Tech/IT Service

by ๋ผ๋””์˜คํ‚ค์ฆˆ radiokidz@daum.net 2020. 9. 28. 22:00

๋ณธ๋ฌธ

๋ฐ˜์‘ํ˜•

์ผ€์ด๋ธ” TV ๊ฐ™์€ ์œ ์„ ๋ฐฉ์†ก์„ ์—†์• ๊ณ  ์ŠคํŠธ๋ฆฌ๋ฐ ์„œ๋น„์Šค๋กœ ๋ฐฉ์†ก์„ ์‹œ์ฒญํ•˜๋Š” ์ด๋“ค์„ ๋ฏธ๊ตญ์—์„œ๋Š” ์ฝ”๋“œ ์ปคํ„ฐ(Cord-Cutter)๋ผ๊ณ  ๋ถ€๋ฆ…๋‹ˆ๋‹ค. ํฅ๋ฏธ๋กœ์šด ๊ฑด ์ „ํ†ต์ ์ธ ์œ ์„ ๋ฐฉ์†ก ์‹œ์žฅ์„ ๋ฌด๋„ˆํŠธ๋ฆฌ๊ณ  OTT๋ผ ๋ถˆ๋ฆฌ๋Š” ์˜จ๋ผ์ธ ๋™์˜์ƒ ์„œ๋น„์Šค๋ฅผ ๋Œ€์ฒด์ œ๋กœ ์„ ํƒํ•˜๋Š” ์ด๋“ค์ด ๋น ๋ฅด๊ฒŒ ๋Š˜์–ด๋‚ฌ๋‹ค๋Š” ๊ฑด๋ฐ์š”. ๊ทธ ์ค‘์‹ฌ์—์„  ๋™์˜์ƒ ์œ ํ†ต ๋ฐฉ์‹์„ ๋ฐ”๊ฟจ๋‹ค๊ณ  ํ‰๊ฐ€๋ฐ›๋Š” ๋„ทํ”Œ๋ฆญ์Šค(Netflix)๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ๊ณผ๊ฑฐ์™€๋Š” ๋‹ค๋ฅธ ๋ฐฉ๋ฒ•์œผ๋กœ ๋™์˜์ƒ์„ ์†Œ๋น„ํ•˜๋Š” ์‹œ์ฒญ์ž๋“ค์ด ์žˆ๊ณ ์š”.

 

๋„ทํ”Œ๋ฆญ์Šค ๊ฐ™์€ OTT ์„œ๋น„์Šค๊ฐ€ ๋Œ€์„ธ๊ฐ€ ๋˜์–ด๊ฐ€๋Š” ์‹œ๋Œ€, ์‚ฌ๋žŒ๋“ค์€ ์–ด๋–ป๊ฒŒ ๋ณผ๊นŒ...


Prodege๊ฐ€ ์ •๋ฆฌํ•œ ์ด ์ธํฌ๊ทธ๋ž˜ํ”ฝ์€ ๊ทธ๋ ‡๊ฒŒ ์ฝ”๋“œ ์ปคํ„ฐ๊ฐ€ ๋˜์–ด ๋„ทํ”Œ๋ฆญ์Šค ๊ฐ™์€ OTT๋ฅผ ์„ ํƒํ•œ ์ด๋“ค์ด TV๋ฅผ ์–ด๋–ป๊ฒŒ ์ด์šฉํ•˜๊ณ  ์žˆ๋Š”์ง€๋ฅผ ์กฐ์‚ฌํ•œ ๊ฒฐ๊ณผ์ธ๋ฐ์š”. ๋ฏธ๊ตญ ํ˜„์ง€์˜ 18~64์„ธ ์‚ฌ์ด์˜ ํŒจ๋„ 1,110๋ช…์ด ์ฐธ์—ฌํ•œ ์„ค๋ฌธ์˜ ๊ฒฐ๊ณผ๋ผ๊ณ  ํ•˜๋”๊ตฐ์š”. ์˜ˆ์ƒ๋Œ€๋กœ ์„ค๋ฌธ์— ๋‹ตํ•œ 33%๋Š” ์ผ์ฃผ์ผ์— 7์‹œ๊ฐ„ ๋„˜๊ฒŒ ์ŠคํŠธ๋ฆฌ๋ฐ ์„œ๋น„์Šค๋ฅผ ์ด์šฉํ•˜๊ณ  ์žˆ์—ˆ๊ณ  ๊ฐ™์€ ์‹œ๊ฐ„ ์ผ€์ด๋ธ” TV๋กœ ์‹œ์ฒญํ•œ ๊ฑด ๊ทธ ์ ˆ๋ฐ˜ ์ˆ˜์ค€์ธ 17% ์ •๋„์˜€๊ณ ์š”. ๊ทธ๋ฆฌ๊ณ  ํฅ๋ฏธ๋กœ์šด ๊ฑด ์ด๋ฏธ ๋„ทํ”Œ๋ฆญ์Šค ๊ฐ™์€ ์„œ๋น„์Šค ์ด์šฉ์ž์˜ ์ ˆ๋ฐ˜ ์ •๋„๋Š” ์•„์ด๋””๋ฅผ ํƒ€์ธ๊ณผ ๊ณต์œ ํ•  ์ˆ˜ ์žˆ๊ฒ ๋‹ค๊ณ  ์ƒ๊ฐํ•˜๋Š” ๋ฐ”์•ผํ๋กœ ์—ด๋ฆฐ ๋งˆ์Œ์„ ๊ฐ–๊ณ  ์žˆ์—ˆ๊ณ ์š”.

์–ด๋Š์ƒˆ ์ฝ˜ํ…์ธ  ๊ฒฝ์Ÿ๋ ฅ์„ ์•ž์„ธ์šฐ๊ณ  ์ธํ„ฐ๋„ท์ด๋ž€ ํŽธ์˜์„ฑ์„ ๋”ํ•ด ์‹œ์žฅ์„ ๋ฆฌ๋”ฉํ•˜๊ณ  ์žˆ๋Š” ์ŠคํŠธ๋ฆฌ๋ฐ ์„œ๋น„์Šค๋“ค์„ ๋ฐ”๋ผ๋ณด๊ณ  ์žˆ๋Š” ๋ฏธ๊ตญ ์‹œ์ฒญ์ž๋“ค์˜ ๋ฐ˜์‘์„ ๊ฐ€๋ณ๊ฒŒ ์‚ดํŽด๋ณผ ์ˆ˜ ์žˆ๋Š” ์ž๋ฃŒ ๊ฐ™์•„ ์†Œ๊ฐœํ•ด ๋ดค์Šต๋‹ˆ๋‹ค.@_@

 


 

Have TV Watching Behaviors Shifted in the Streaming Era? | Prodege

Cable prices are soaring while streaming services factor heavily into today’s pop culture. Ben & Jerry’s has even gone so far as to announce a new Netflix inspired flavor. With this in mind, we surveyed 1,110 of our proprietary panelists aged 18 to 64

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